My Website Research

Initially when trying to start my work, I found looking at digital areas, such as the internet, a really tough obstacle to overcome. This kind of subject area is not what I’m normally used to looking at so when researching I found it quite an interesting but tough challenge.

I decided to start by looking at other cinematographer’s website designs, so that I could better plan out my own website's layout. Of all the websites looked at, I chose to use Eduard Grau's as my main inspiration. (available here: http://edugrau.com/)His website proved to be very easy to navigate and was very simple in design but also very beautiful to access. From looking at the way the pages were configured and composed, I mimicked a similar style to try and recreate a successful website layout.

The next challenge I faced were keywords. Making a half decent website for clients to access was one thing, getting traffic to my site is another. The better keywords I have, the more relevant my website is in Google’s searching. So, by doing this research I am ensuring that my site will be readily available to potential clients or employers.

For my research into key wording, I decided to try and find which keywords would link me to this blog. I found that searching "steve projections module" and "steve barrett projections" positioned my blog at the top of Google’s search.









(Examples of researched keywords working on a google search)


After doing a keyword test, I decided to think more along the lines of marketing my website: What would I type in to search for a camera operator's website if I were a potential client?

After struggling for a while with this question I chose to break down the queerie into a more managable segment. I did this by looking at what my website was actually about and making a list of its attributes as follows;

* To introduce myself to a potential client or employer.
* To indicate to them what it is that is my profession/specialism.
* Show examples of my work and experience.
* To contact me if they so choose to.

From looking at this I then decided to type in "steve barrett camera operator" on google to see if there was indeed a site that best matched these keywords; luckily there wasn't.



I then chose to search for "steve barrett cinematographer" to see if this was available as well. Again it was.



From looking at these "gaps in the keyword market" as it were, I would therefore chose either one of these keywords to direct traffic to my site, hopefully to lead to a far broader self promotion and getting my name industry recognised. Leading towards a far greater sucessful vocation.